Citation:

Rafrini Amyulianthy, Yuana R O Mandagie, Sri Irviati W, Lazarus Sinaga4, Hotman Fredy, Firda Ainu S, Salma Atikah, Raden R. Jati. "Digital Investment Literacy and Financial Behaviour: A Theory Planned Behaviour – Community Engagement for Millennials and Gen Z in Indonesia" International Research Journal of Economics and Management Studies, Vol. 4, No. 6, pp. 98-106, 2025.

Abstract:

Indonesia’s rapidly expanding digital economy presents both opportunities and challenges in promoting financial inclusion, especially among its youth-dominated demographic. This community engagement initiative, rooted in the Theory of Planned Behavior (TPB), aims to enhance digital investment literacy among Millennials and Generation Z—two cohorts comprising over half of the national population. Conducted in collaboration with SMK 3 Perguruan Cikini, the program introduced high school students to the fundamentals of the capital market, digital investment tools, and financial decision-making strategies. The intervention was designed to influence behavioral intentions by improving attitudes toward investing, strengthening perceived behavioral control through financial literacy, and shaping positive subjective norms via peer learning. The methodology included structured training, testimonial sharing, discussions, and pre-and post-evaluation using questionnaires. Results showed a substantial increase in participants’ understanding of investment benefits, available capital market instruments, and the procedural steps involved in initiating investments through digital platforms. Pre-training data indicated that 77.27% of students were unaware of capital market opportunities, while post-training evaluations demonstrated 100% comprehension across key indicators. This improvement highlights the effectiveness of the educational approach in bridging knowledge gaps. The study underscores the importance of integrating behavioral theory with practical education to encourage early financial participation. As Indonesia’s digital infrastructure continues to develop, equipping the next generation with the skills and confidence to navigate digital finance becomes increasingly essential. The findings advocate for sustained, technology-integrated financial literacy programs that not only educate but also empower young investors to make meaningful contributions to national economic development.

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Keywords:

Financial Literacy, Digital Investment, Theory Of Planned Behavior, Capital Market, Community Engagement.