Citation:

Arafah Dira Prameswari, Nur Budi Mulyono. "The Role of Traceability in Ensuring Food Safety In The Indonesian Poultry Supply Chain (Study Case: PT Widodo Makmur Unggas)" International Research Journal of Economics and Management Studies, Vol. 4, No. 6, pp. 194-202, 2025.

Abstract:

Poultry is a major source of protein worldwide, and Indonesia is one of its largest consumers. Indonesia’s poultry supply chain faces numerous issues, particularly in terms of food safety and traceability, despite its significant importance. Traceability is essential to track chicken goods from the farm to the store, where they are sold to customers. This research examines how PT Widodo Makmur Unggas Tbk (WMUU) currently tracks its products and how new technologies can enhance the safety of the food supply chain. By implementing several technologies that can operate as tracking devices, including IoT, RFID, and blockchain technology, tracking can be made easier. The results show how important it is to have a complete traceability system to maintain food safety and facilitate quick action in the event of contamination.

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Keywords:

Food Safety, Poultry Processing, Supply Chain Management, Traceability Systems.