Citation:

Mr. Bakhtawar Durrani, Dr. Mohd Irfan Rais, Ms. Zamzam Al Toubi. "Decoding Digital Trust: The Influence of Social Media Ratings on Consumer Decision-Making" International Research Journal of Economics and Management Studies, Vol. 4, No. 6, pp. 203-209, 2025.

Abstract:

This study explores the impact of social media reviews and ratings on consumer decision-making in Delhi, a major consumer hub in India. Social media platforms, including Google Reviews, Instagram, Facebook, and e-commerce sites, significantly influence purchasing behavior by serving as a modern form of word-of-mouth marketing. The research evaluates the trustworthiness of online reviews, the role of star ratings, and the sector-specific effects of social media feedback. Findings indicate that positive reviews enhance consumer confidence, while negative reviews deter purchases, with industries like food and hospitality being most affected. The study highlights the need for businesses to strategically manage their online reputation and leverage social media for brand positioning. Future research should explore regional comparisons, the impact of fake reviews, and the use of AI-driven consumer insights.

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Keywords:

Social Media Reviews, Consumer Decision-Making, Online Ratings, Digital Trust.