Citation:

Pramitha Sri Maharani Santoso, Gatot Yudoko. "Proposed Co-opetition Strategy for PPE (Personal Protective Equipment) Business - A Case Study in Indonesia" International Research Journal of Economics and Management Studies, Vol. 4, No. 6, pp. 210-221, 2025.

Abstract:

PT WAL is a Personal Protective Equipment (PPE) supplier company that offers high-quality products at competitive prices. This study aims to explore effective collaboration strategies with suppliers to improve the company's competitive advantage. PT WAL's current suppliers are former competitors who have become strategic partners to improve operational efficiency and strengthen the supply chain. However, some competitors remain unwilling to collaborate. The purpose of this final project is to assist PT WAL in refining its PPE sales strategy through a co-opetition strategy. The study begins with an analysis of the internal and external environment. Internally, interviews were conducted with the President Director, Operational Director, and employees involved in PPE sales. Externally, secondary data was used to assess the co-opetition strategy. In addition, quantitative and multidimensional evaluations were conducted across several key perspectives: financial performance, product quality, customer satisfaction, product knowledge, and delivery performance. The results revealed several performance gaps in existing suppliers that needed improvement. The findings indicate that PT WAL focuses on achieving long-term growth and competitive advantage through a combination of cost leadership, differentiation, digital innovation (e-commerce), and co-opetition by turning competitors into suppliers. This integrated strategy improves supply chain strength, project efficiency, and customer loyalty. To manage supplier collaboration, PT WAL fosters long-term and transparent partnerships based on mutual benefits, including joint project financing. Supplier performance is periodically evaluated to ensure continued alignment with corporate goals. The strategic approach enhances operational reliability and competitiveness in a dynamic market environment.

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Keywords:

Co-opetition Strategy, Collaboration with Suppliers, Superiority over Competitors.