Citation:

Tio Anggara Putra Siadari. "Turnaround Strategy For Declining Trade Finance Transactions: A Dual Approach Using Kepner-TREGOE Analysis and Resource-based View Theory" International Research Journal of Economics and Management Studies, Vol. 4, No. 8, pp. 140-154, 2025. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V4I8P115

Abstract:

The increasingly borderless export-import and trade transactions in Indonesia is a testament to the growing segment of customers requiring trade financing and entities in Indonesia that conduct trade transactions both domestically and internationally. This research examines the causes of declining performance in trade finance transactions at one of Indonesia’s leading State-Owned Banks using the Kepner-Tregoe (KT) Method in conjunction with Resource-Based View VRIO (Valuable, Rare, Inimitable, Organized) Analysis to determine internal issues with resources of the firm that will become the key drivers for the formulation of strategies in the KT Decision Analysis not only to generate solutions for the trade finance business problem at the company, but also take into account the available resources of the firm that promotes Sustained Competitive Advantage (SCA). The research concludes that the situation and circumstances concerning the company’s continuous decline in Fee-Based Income from trade finance transactions stem from a combination of several factors, including a lack of trade finance information system integration, management’s focus, organisational misguidance, and trade knowledge barriers. Meanwhile, the firm’s sustainable competitive advantages lie in its network of correspondent banks, international branches and brand equity that still resonates with customers, especially in terms of its international banking transactions capabilities.

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Keywords:

Kepner-Tregoe Analysis, Performance Management, Resource-Based View, Sustained Competitive Advantage, Trade Finance, VRIO Framework.