Citation:

Justika Fitrya Anggari, Syifa Khofifah Saidah. "Business Feasibility Analysis of the Auréa Platform: Integration of AR, AI, and BMC in Digital Beauty Technopreneurship" International Research Journal of Economics and Management Studies, Vol. 5, No. 1, pp. 70-75, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I1P108

Abstract:

The Business Model Canvas study of "Auréa" finds market categories and a clear value proposition. If user acquisition continues, early financial modeling suggests that the break-even point could be reached in the third year. The study also says that you shouldn't rely too much on technology and brand partnerships. The BMC framework can help you plan and determine whether a project is feasible before you spend a lot of money on it, according to this study. This tutorial helps you build a platform effectively.

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Keywords:

Business Model Canvas, Feasibility Study, Digital Beauty Platform, Augmented Reality, Artificial Intelligence, Technopreneurship.