Citation:

Dhimas Akhbar Nurpratama, Dedy Saputra. "Business Model Analysis of the Digital Laundry Application "Kucek" Using the Business Model Canvas (Bmc) Approach" International Research Journal of Economics and Management Studies, Vol. 5, No. 1, pp. 121-128, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I1P114

Abstract:

Digital transformation has pushed significant change in the sector services, including the laundry business, which is now being developed through the utilisation of digital applications. Research: This aim is to analyze the business models of the digital laundry application “KUCEK” using the Business Model Canvas (BMC) as a strategic analysis tool. The research method used is a qualitative descriptive approach, with data collection techniques including a literature review, observation of practice in laundry-based business applications, and conceptual analysis of nine BMC elements. Research results show that the business model of a digital laundry application offers superior competitive advantages in areas such as convenience, access to service, efficiency, price transparency, and improved customer connection through a system-ordering and tracking-based application. However, research has also identified several main challenges, such as dependence on partners' operational and control quality services, as well as the need for a high relative investment in the development and maintenance of system technology. Research conclusions. This confirms that the Business Model Canvas is an effective framework for comprehensively mapping, evaluating, and developing business strategies for a digital laundry application, thereby supporting sustainability and driving competition in the dynamic digital economy.

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Keywords:

Digital Laundry Application, Business Model Canvas, Business Model, Digital Transformation, Services.