Citation:

Dini Anisya, Dian Ekawati. "Implementation of Business Development Strategies for Online Consignment Services Using the Business Model Canvas (BMC)" International Research Journal of Economics and Management Studies, Vol. 5, No. 1, pp. 202-207, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I1P125

Abstract:

This study is motivated by the growing development of online consignment services in Indonesia in line with rapid technological advances. However, consignment services also face challenges such as business development, innovation, and competition from online consignment services. This study examines the online consignment service business dia_informa in the Home Living Consignment Service Sector using the Business Model Canvas (BMC) approach. This study uses a qualitative approach with a descriptive method. Data collection techniques include observation, interviews, and documentation. The informants in this study are two business owners. The collected data was translated into 9 elements of the Business Model Canvas. The results showed that dia informa had implemented the Business Model Canvas business strategy quite well, as each element was present and interrelated. However, there were 7 BMC components that needed to be added to the new Business Model Canvas after analysis, including Key Partnerships, Key Activities, Value Propositions, Customer Relationships, Customer Segments, Key Resources, and Channels. The business development strategies that Dia Informa can implement include sales on e-commerce platforms, websites, and developing consignment sales in the fashion sector, as well as offline sales.

References:

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Keywords:

Business Model Canvas, Online Consignment Services, Business Development Strategy.