Citation:

Riza Marisa Hermawati. "Sustainable Innovation in Strategic Entrepreneurship: Building Business Models for a Circular Economy" International Research Journal of Economics and Management Studies, Vol. 5, No. 1, pp. 88-97, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I2P111

Abstract:

The transition from linear to circular economy represents one of the most critical challenges and opportunities for contemporary strategic entrepreneurship. This paper explores how strategic entrepreneurial ventures can drive sustainable innovation through the development and implementation of circular business models. Drawing on contemporary case studies and empirical research, this study examines the mechanisms through which entrepreneurs integrate circular economy principles into their business strategies. The research identifies key success factors, including circular product design, reverse logistics systems, and strategic partnerships, while simultaneously addressing significant barriers such as technical expertise gaps, financial constraints, and regulatory uncertainties. Furthermore, this study emphasizes the critical role of multi-stakeholder collaboration involving government, academia, industry, and civil society in accelerating the circular economy transition. Through a systematic analysis of best practices and practical recommendations, this research contributes to understanding how entrepreneurial innovation can advance sustainable development goals while creating competitive advantage and economic value in an increasingly resource-constrained world.

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Keywords:

Sustainable Entrepreneurship, Circular Economy, Business Model Innovation, Strategic Management, Sustainable Development.