Citation:

Musaroh, Helena Christia Deshediany, Citra Purwita, Naning Margasari. "Measuring Industrial Competitiveness in The Financial Technology: A Study of Micro, Small, and Medium Enterprises (Msmes) in Bantul Regency, Special Region of Yogyakarta" International Research Journal of Economics and Management Studies, Vol. 5, No. 1, pp. 145-150, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I2P118

Abstract:

This study aims to determine the level of competitiveness of MSME business actors in the special region of Yogyakarta to find out the level of information technology usage by MSME actors in their business operations. This type of research is classified as exploratory. The subjects in this study are micro, small, and medium enterprises in Bantul Regency, Special Region of Yogyakarta. The objects of this study are the competitiveness of micro, small, and medium enterprises in Bantul Regency, Special Region of Yogyakarta. The research population comprises all MSME entrepreneurs in the handicraft sector of Bantul Regency, Special Region of Yogyakarta. The model used to measure the level of competitiveness is the Diamond Porter index model (2012). The measurement of financial technology use was conducted using the instrument developed by Chouhan et al. (2023). The sample was taken using the Multistage Random Sampling method. The condition of industrial competitiveness that received a sufficient rating has its own implications for MSME actors, especially in the handicraft sector in Bantul Regency, namely stagnant consumer demand, poor sales growth, and no increase in business profits.

References:

[1] Hanafi, M., Wibisono, D., Mangkusubroto, K., Siallagan, M., & Badriyah, M. J. K. (2019). Designing smelter industry investment competitiveness policy in Indonesia through system dynamics model. Journal of Science and Technology Policy Management, 10(3), 617–641. https://doi.org/10.1108/JSTPM-06-2018-0064
[2] Hebert Robert F dan Link Albert N. In Search the Meaning of Entrepreneurship. Small Business Economics I 1989 (39-49).
[3] Kalim, R., Arshed, N., & Shaheen, S. (2019). Does competitiveness moderate inclusive growth: a panel study low-income country. Competitiveness Review, 29(2), 119–138 https://doi.org/10.1108/CR-11-2017-0074
[4] Lantu,D.C., Triady, M.S., Utami, A.F.(2015). Development of SMEs' competitiveness model in Indonesia.(have been accepted, on publishing process).
[5] Karaduman, H. A., & Gonel, F. (2016). Dirty industries’ competitiveness in EU’s new members. World Journal of Science, Technology and Sustainable Development, 13(3), 224–233. https://doi.org/10.1108/wjstsd-02-2016-0016
[6] Meredith, Geoffrey G.et al. Kewirausahaan; Teori dan Praktek. Jakarta: PPM, 1996 (terjemahan).
[7] Mohammad Shafiee, M., & Pourghanbary Zadeh, F. (2023). Developing a scale for export competitiveness: a mixed method approach in the minerals industry in Iran. Competitiveness Review. https://doi.org/10.1108/CR-08-2022-0111
[8] Porter, M.E. (2012). Competitive Strategy: Techniques for Analysing Industries and Competitors.
[9] Free Press, N e w York/Collier Macmillan, London.
[10] Rodríguez-Victoria, O. E., Puig, F., & González-Loureiro, M. (2017). Clustering, innovation, and hotel competitiveness: evidence from the Colombia destination. International Journal of Contemporary Hospitality Management, 29(11), 2785–2806. https://doi.org/10.1108/IJCHM 03-2016-0172
[11] Sagheer, S., Yadav, S. S., & Deshmukh, S. G. (2009). Developing a conceptual framework for assessing competitiveness of India’s agricultural food chain. International Journal of Emerging Markets, 4(2), 137–159. https://doi.org/10.1108/17468800910945774
[12] Shafaei, R. (2009). An analytical approach to assessing the competitiveness in the textile industry. 61 Journal of Fashion Marketing and Management, 13(1), 20–36. https://doi.org/10.1108/13612020910939851
[13] Sun, H., Fan, Z., Zhou, Y., & Shi, ye. (2010). Empirical research on competitiveness factors: Analysis of real estate industry of Beijing and Tianjin. Engineering, Construction and Architectural Management, 17(3), 240–251. https://doi.org/10.1108/09699981011038042
[14] Tambade, H., Singh, R. K., & Modgil, S. (2019). Identification and evaluation of determinants of competitiveness in the Indian auto-component industry. Benchmarking, 26(3), 922–950. https://doi.org/10.1108/BIJ-09-2017-0260
[15] Tambunan, T. T. H. (2008). Ukuran Daya Saing Koperasi dan UKM. Badan Perencanaan Pembangunan Nasional. 2008.
[16] Undang- Undang Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil dan Menengah (UMKM)
[17] Wang, X., Liu, J., & Ma, C. (2016). A research on the cluster competitiveness evaluation of the Chinese automobile industry based on cuckoo-AHP. Chinese Management Studies, 10(4), 746–769. https://doi.org/10.1108/CMS-07-2016-0144
[18] Wilson, S. (2018). Assessing export competitiveness of food manufacturers in SIDS. Competitiveness Review, 28(4), 408–432. https://doi.org/10.1108/CR-07-2016-0038

Keywords:

Financial Technology, Competitiveness Index, Micro, Small, Medium Craft Enterprise.