Citation:

Darsi Srinivasarao. "Post-Placement Job Retention and Income Sustainability Among Ddu-Gky Beneficiaries in Guntur District of Andhra Pradesh" International Research Journal of Economics and Management Studies, Vol. 5, No. 4, pp. 88-93, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I4P112

Abstract:

Placement rates are the key indicator of success by which the DDU-GKY is assessed, but there is limited tracking of whether placements are converted into sustained employment after six months. Andhra Pradesh boasts of a best-in-country DDU‐ GKY placement rate of 89.22% (APSSDC 2022–23), however, post‐ placement retention data at district is not available. This paper analyzes employment continuity, income sustainability and factors determining continuity of employment after 12 months of placement among 300 DDU-GKY beneficiaries in Guntur District of Andhra Pradesh. The study using chi-square, cross-tabulations and OLS regression reveals that 64.0% of beneficiaries remained in formal employment at 12 months and training duration (β = ₹6,840) and healthcare sector placement are the strongest predictors of retention. Gender, marital status for women, and ST caste emerge as significant attrition risk factors. The results questions the sufficiency of the placement-rate-only evaluation and calls for a change in the focus to 12-month retention rates as DDU-GKY's key success indicator.

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Keywords:

DDU-GKY, Post-Placement Retention, Job Sustainability, Income Stability, Skill Development, Rural Employment, Guntur District, Andhra Pradesh.