Citation:

Febe F. Murillo. "A Creative Analysis of Client’s Criteria in Online Product Buying in Tulunan, North Cotabato" International Research Journal of Economics and Management Studies, Vol. 5, No. 5, pp. 119-132, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I5P114

Abstract:

Online product buying is an electronic commerce that permits clients to procure products, goods, or services offered by a supplier. This is a platform through a website using browsers or smartphones. Most clients gradually depend on online product buying. It is estimated that 95% of purchases will be made online. The study aims to analyze the client’s criteria using online product buying and to determine the elements which encourage the clients to buy through this platform. This study contains an empirical research design, and it was conducted in Tulunan, North Cotabato for two weeks (From April 14 to April 28, 2026). The researcher utilized a convenience sampling technique to gather information from two hundred (200) respondents using a Google Form. Bar graphs, pie charts, SPSS and percentage methods were used to examine the given information. Results show that, from the demographic profile, most of the respondents’ ages range from 26 to 50 years of age. The majority of the respondents who answered the Google form are female, married and are working professionals. Considering the client’s purchases, most of them buy products like clothes, electronics and cosmetics at least once a month and spend less than Php 1,000.00 using Cash on Delivery as a payment method. Respondents were satisfied with buying products online because they are convenient and cheaper. However, most of the respondents are not sure of the quality or the product security when they buy online. It is concluded that the client’s criteria in online product buying are influenced by a variety of features and factors, including, but not limited to, respondents' age, marital status, profession, education, gender, satisfaction, frequency of buying, and choice of product. Convenience, price, customer satisfaction, and number of years in online shopping are the criteria considered by the respondents.

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Keywords:

Online Product Buying, Client’s Behavior, Empirical Research, Convenience, Customer Satisfaction.