Citation:

Dr. S.Chandrasekar, Mr. S.Vigneshwaran. "A Study on Customer Expectation of Readymade Garments Among Men in the Coastal Region of Tamil Nadu" International Research Journal of Economics and Management Studies, Vol. 5, No. 5, pp. 133-139, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I5P115

Abstract:

This study examines the customer expectations of readymade garments among male consumers in the coastal region of Tamil Nadu. The study focuses on male customers residing in the coastal districts of Nagapattinam, Karaikal, Chennai, Thoothukudi, and Rameswaram, analyzing their expectations, preferences, satisfaction levels, and attitudes towards readymade garments. A descriptive and cross-sectional survey design was adopted. Primary data were collected from 150 respondents using a structured questionnaire based on a five-point Likert scale. Statistical tools such as frequency analysis, reliability analysis (Cronbach's Alpha), chi-square test, Pearson correlation, and multiple linear regression analysis were employed. The findings reveal that quality, price, comfort, and brand reputation are the most important purchase factors. Consumer satisfaction with fabric quality, design, and overall fit is generally high. The study concludes that satisfaction with garments is the most significant predictor of consumer attitude towards readymade garments in the coastal region. The study provides valuable insights for garment manufacturers and retailers to develop effective, consumer-focused strategies for the male consumer segment in coastal Tamil Nadu.

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Keywords:

Customer Expectation, Readymade Garments, Consumer Attitude, Purchase Decision, Satisfaction, Coastal Region, Tamil Nadu.