Citation:

Namira Egal, Sulfi Abdul Haji, Laela. "The Effect of Audience Experience and Player Quality on Rewatch Decisions with Audience Satisfaction as a Mediating Variable at The Malut United Match at Kie Raha Stadium" International Research Journal of Economics and Management Studies, Vol. 5, No. 6, pp. 98-107, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I6P109

Abstract:

This study aims to analyze the influence of audience experience and player quality on rewatch decisions, with audience satisfaction as a mediating variable, during the Malut United match at Kie Raha Stadium. The research used a quantitative approach, collecting data by distributing questionnaires to 190 spectators of the Malut United match. The data analysis technique used the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The results showed that audience experience had a positive effect on rewatch decisions, whereas player quality did not. In addition, audience experience and player quality were shown to affect audience satisfaction positively. Audience satisfaction also positively affected rewatch decisions. The results of the mediation test showed that audience satisfaction mediated the effects of audience experience and player quality on rewatch decisions. These findings indicate that audience experience and player quality not only directly influence rewatch decisions but also do so through audience satisfaction as a psychological mechanism. Therefore, improving the viewing experience and game quality are important factors in creating satisfaction and encouraging audience loyalty to return to the stadium to watch matches live.

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Keywords:

Audience Experience, Cast Quality, Audience Satisfaction, Rewatch Decision.