Citation:

Puji Widodo. "Framing Monetary Policy through Social Media: A Comparative Rhetorical Analysis of Bank Indonesia's Public Communication" International Research Journal of Economics and Management Studies, Vol. 5, No. 6, pp. 194-199, 2026. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V5I6P122

Abstract:

Communication is one of the more intellectually valuable ways of helping others understand themselves, society, and culture communicatively. Over time, Bank Indonesia has developed new communication channels for conveying information through social media, including Twitter and Instagram. This study aims to compare Bank Indonesia's communication on Twitter and Instagram to provide persuasive information to readers or audiences, identifying them based on the language used, using rhetorical theory. The method used is a descriptive qualitative case study approach to library and media analysis. The results of the study show that the communication carried out by Bank Indonesia on Twitter and Instagram social media has explained the rhetorical communication theory, as described through the use of several languages. Instagram has a higher media engagement than Twitter. Bank Indonesia applies rhetorical theory, where not only the clarity of information but also the use of language play important roles in increasing media engagement. Twitter and Instagram can be combined as a new communication channel for Bank Indonesia in conveying information to the wider community, especially the younger generation.

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Keywords:

Bank Indonesia Communication, Social Media, Rhetoric Theory.