Citation:

S. Noorul Ameen. "An Empirical Analysis of Customer Satisfaction Towards Aachi Masala Product" International Research Journal of Economics and Management Studies, Vol. 1, No. 1, 2022, pp. 9-12.

Abstract:

Aachi Masala-faced numerous challenges because promoting masala powders to oriental females who are typically moderate was once difficult to sell. "Aachi Masala" is the extensively well-known of Masala as a own circle of relatives amongst a massive amount of women and men today, it's far doing Masala changing into the project of unadulterated flavor powders like Turmeric, Chili, Coriander powders, and Matten, Chicken, Kulambu Masalas, and so forth, this hobby lets in to enter masala worldwide with zeal. It has the capability to infiltrate our country's and the relaxation of the worldwide's kitchens. The keep can also additionally moreover furthermore appear like a miracle, however the tough work, pot openings, and knocks at the manner to maker. Tables are used to present the findings of the investigation. The review's key findings are that buyer satisfaction levels are moderate in terms of accessibility, variety, flavours, and fragrance. The findings also show that the vast majority of customers were pleased with Aachi Chicken Masala for the reasons specified.

References:

[1] Pillai RNS, Bagavathi: Modern marketing principles and practices, Sultan Chandana company ltd, New Delhi
[2] Sherlekar S.A: Normally Prased K. Salvakone Victor S.J principles of Marketing, Himalayan House, Mumbai
[3] www.google.com
[4] www.aachimasal.com
[5] www.en.wikipedi.org
[6] V. Palanivel A STUDY ON CONSUMER SATISFACTION OF AACHI MASALA PRODUCTS IN DHARMAPURI DISTRICT International Journal of Innovative Research in Management Studies (IJIRMS) Volume 2, Issue 1, February 2017. pp.4-11.
[7] S KANIMOZHI ZENITH International Journal of Multidisciplinary Research ISSN 2231-5780 Vol.5 (6), JUNE (2015) CUSTOMER SATISFACTION TOWARDS AACHI CHICKEN MASALA IN AVADI - A STUDY

Keywords:

Satisfaction of the customers, Aachi Masala.