Citation:

Hartutik, Dwi Nita Aryani, Adhitya Setiawan Arya Marsudi, Rizki Akbar. "The Analysis of Preparation MSMEs Go Online" International Research Journal of Economics and Management Studies, Vol. 2, No. 1, pp. 1-6, 2023.

Abstract:

Purpose: To determine the readiness of Micro, Small, Medium Enterprises (MSMEs) to do their business on online platform. A google form questionnaire is employed to collect the data, and distributed with random sampling to 100 MSEMs as the sample. This study uses a descriptive quantitative approach by using Moderated Regression Analysis to test the influence of business strategy and resources on readiness of SMEs to Go Online with government support as the moderating variable. This study demonstrated that business strategy significantly influences whether SMEs are prepared to go online. Resources do not significantly affect how ready MSMEs are to go online. Government Support Significantly Modulates Business Strategy's Impact on MSME Online Readiness Significantly reducing the influence of resources on MSME readiness for the internet is government support.

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Keywords:

Business Strategy, Government Support, MSME, Online, Resources.