The Relationship between Non-Financial Rewards and Employee Retention in the Retail Industry: A Case Study of a Supermarket Chain Group in Hong Kong


International Research Journal of Economics and Management Studies
© 2023 by IRJEMS
Volume 2  Issue 1
Year of Publication : 2023
Authors : Wing Cheung Tang
irjems doi : 10.56472/25835238/IRJEMS-V2I1P129

Citation:

Wing Cheung Tang "The Relationship between Non-Financial Rewards and Employee Retention in the Retail Industry: A Case Study of a Supermarket Chain Group in Hong Kong" International Research Journal of Economics and Management Studies, Vol. 2, No. 1, pp. 229-237, 2023.

Abstract:

Stable and high-quality employment relationships and increased employee retention are the increasingly fierce competition among companies. Employers need to use strategic human resource management in the organization to attract and retain talent. A good employer can enhance the competitive advantage of an enterprise and is an important strategy for motivating and attracting talent. This study looked at the connection between non-financial benefits and staff retention in the retail business using one of the biggest grocery chains in Hong Kong as the research object. A quantitative research method was adopted to get detailed information through the questionnaire with 361 employees of supermarkets. The research results show that more than half of the employees are satisfied with the non-financial rewards given by employers. Learning opportunities achieved the highest mean score, whereas recognition obtained the lowest mean score. Non-financial benefits and staff retention have a strong beneficial association. Employers should use non-monetary strategies to retain talents such as satisfying employees' sense of achievement, stimulating the potential of employees through education and training, establishing a fair and reasonable appraisal system, and facing employees’ problems with sincerity.

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Keywords:

Non-financial rewards, Employee Retention, Job Satisfaction, Retain Talents.