Citation:

G. P. Dinesh, Divyabharathi, "Elders as Target Market in Tech Savvy World: A Case Study of Antediluvian's in India" International Research Journal of Economics and Management Studies, Vol. 2, No. 1, pp. 291-293, 2023.

Abstract:

The elder market, also known as the mature market or the silver market, refers to individuals who are 65 years or older. As the population continues to age, this market is becoming increasingly important for businesses to target. Elder consumers tend to have more disposable income and are less price-sensitive than younger consumers. They also tend to have specific needs and preferences, such as products that cater to their physical limitations or health concerns. Businesses that can effectively target and cater to the elder market can potentially gain a significant share of this growing consumer group. This market is becoming an increasingly important target for businesses due to the aging population and its purchasing power.

References:

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Keywords:

Elders Market, Targeting, Purchasing Power.