Citation:

Jones Pontoh. "Why Students Trade ? The Analysis of Young Investors Behavior" International Research Journal of Economics and Management Studies, Vol. 2, No. 2, pp. 88-93, 2023.

Abstract:

Interestingly the numbers of young traders in Jakarta Stock Exchange had been increasing in recent years. Even in the middle of the global crisis caused by covid19 pandemic, in december 2021 according to KSEI, Individual investors were dominated by young investors. Data presented by KSEI showed that 60% of the investors listed in Indonesian Stock Exchange were young investors (under age 30). Other data shows that 28% of the investors listed were shockingly students. It was interesting to study the behavior of young and “Rookie” investors at “Gallery Bursa Efek” of Manado State University. Basicaly they varied in how to make decision to trade on the stock exchange. The problems were discussed by qualitative approach. Descriptive analysis was conducted prior to interviews. Data will be collected through data observation techniques and interviews. The study succeded in investigating the investment behavior of young or Rookie investors at Manado State University in accordance to investment decision making and the perception of behavioral control. The preception of behavioral control greatly influenced investors decision making. Students were greatly influenced by lecturer, friends and more experienced investors. The results of the interview provide information that before they determine their behavior, first do stock analysis, both technical and fundamental analysis. These facts shows that students investors were well literated.

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Keywords:

Indonesia Stock Exchange, Investment, Capital Market, Investor Behavior.