Citation:

Sri Widiyati, Th.Tyas Listyani, Nina Woelan Soebroto, Winarni. "The Barries Switching to Cashless: Study towards Baby Boomer in Central Java" International Research Journal of Economics and Management Studies, Vol. 2, No. 2, pp. 143-149, 2023.

Abstract:

The baby boomer relatively stuttering towards digital media and digital devices. Considering that the baby boomer contributed to the acceleration of the Less Cash Society, the barriers to cashless need to be investigated. The main problem is how to accelerate baby boomer in Central Java to switch to cashless . The aims of the study are to determine the barriers factor for baby boomer in Central Java to switch to cashless and to design an acceleration strategy baby boomer in Central Java switch towards cashless payments.Collecting data using google form and factor analyzing used as a tool for analyzing data. We discovered there are four factors as barriers .The first factor is limitations on skills using cashless devices and internet networks ( the usage barriers); the second factor is limitations in transactions and dependence on the internet ( the risk barries); the third factor is digital crime ( the crime barries); the fourth factor is limited social interaction ( image barriers). The acceleration strategy are the government needs to expand the internet network to villages in Central Java, continuously campaigns for cashless payments especially for baby boomer, educate and protect baby boomers against digital crimes.

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Keywords:

Baby Boomer, Barriers, Cashless, Digital.