Citation:

Fahima D. Alimoden, Abdani D. Bandera. "Market-Focused and Boundary-Driven Approaches in Expanding Agribusiness: A Literature-Based Analysis" International Research Journal of Economics and Management Studies, Vol. 4, No. 10, pp. 115-120, 2025. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V4I10P115

Abstract:

The contemporary agribusiness environment is characterized by shifting consumer preferences, globalization, technological change, and institutional forces. Unlike traditional subsistence farming, modern agribusiness is entirely market-based and uses market intelligence for strategic decision-making, product line expansion, and innovation. Simultaneously, firm boundaries are continuously reshaped in relation to institutional, environmental, and transaction-cost rationales, so that firms adopt governance structures and alliances/integration mechanisms that facilitate coordination throughout the value chain. This is a literature based analysis, and aims to investigate the interplay of boundary spanning drivers and market focused strategies in agribusiness growth. A systematic review of peer-reviewed articles, government reports, and industry publications illustrate how institutional settings, trade agreements, climate change, digital technologies, and infrastructure developments are boundary drivers that bound development. Market-based solutions such as cooperative development, value chain consolidation, contract farming, and digital market platforms help firms improve their competitiveness, secure a stable market channel, and foster innovation. Technological and organisational innovations mutually reinforce, creating efficiencies, making processes transparent, and enabling scalability. However, as access to resources and use of technology correspond to smallholders and marginalized actors, there is a need for inclusive pathways, capacity development and equitable policy support. The synthesis highlights that effective agribusiness growth requires a holistic, agile and socially responsible orientation to balance efficiency, innovation and market responsiveness with sustainability, equity and resilience. The results are also of both theoretical and practical importance to policymakers, managers, and stakeholders desiring an inclusive sustainable growth in contemporary agribusiness systems.

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Keywords:

Agribusiness Expansion; Agriculture 4.0; Boundary Drivers; Market-Centered Approaches; Market Linkages.